Collection: All Products

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milk_shake Incredible Milk
Subtitle12-in-1 spray delivers intense repair and shineRegular price $28.00Regular priceUnit price / per -
Alter Ego Hydraday Frequent Use Conditioner
SubtitleUltralight hydration and softness for frequent washingRegular price $30.00Regular priceUnit price / per -
Alter Ego Hasty Too Hi‑T Security Heat Protection Spray
SubtitleHeat protection, tames frizz, and boosts shineRegular price $20.00Regular priceUnit price / per -
Alter Ego Hasty Too Headged
SubtitleThickens, energizes, and adds textured holdRegular price $27.00Regular priceUnit price / per -
Alter Ego She Wonder Restorative Shampoo
SubtitleCleanses, hydrates, smooths, and fortifies hairRegular price $29.00Regular priceUnit price / per -
Alter Ego Silver Maintain Shampoo
SubtitleNeutralizes brassy tones, strengthens & enhances shineRegular price $30.00Regular priceUnit price / per -
Alter Ego Silver Maintain Conditioner
SubtitleNeutralizes brass, hydrates, and prolongs color vibrancyRegular price $34.00Regular priceUnit price / per -
Alter Ego Color Care Shampoo
SubtitleGently cleanses while preserving and brightening colorRegular price $29.00Regular priceUnit price / per -
Alter Ego Color Care Conditioner
SubtitleSmooths, nourishes, and locks in color vibrancyRegular price $30.00Regular priceUnit price / per -
Cult and King Tonik Astral Amino Shampoo & Conditioner Set
SubtitleCleanses, strengthens, and softens all hair typesRegular price $76.00Regular priceUnit price / per -
Cult and King Multiverse
SubtitleGel-Cream-Oil Multi-use Styler for Strengthening and ControlRegular price $40.00Regular priceUnit price / per -
Alter Ego Silver Maintain Mousse
SubtitleNo hold anti-yellowing leave in mousseRegular price $26.00Regular priceUnit price / per -
Colorproof Plush Locks Leave In Smooth
SubtitleSmooths frizz, nourishes, and protects colorRegular price $30.00Regular priceUnit price / per -
Colorproof Plush Smooth Drops
SubtitleLightweight oil for frizz control and repairRegular price $25.00Regular priceUnit price / per -
Colorproof Fiber Blast Texture Crème®
SubtitleHydrating styling creme that delivers textured, piecey lookRegular price $29.00Regular priceUnit price / per -
Colorproof Lift It® Mousse
SubtitleThickening, flexible hold mousse for fine, color-treated hairRegular price $32.00Regular priceUnit price / per -
Colorproof Volume Blow Dry Spray
SubtitleHeat-activated, plumping blow dry sprayRegular price $32.00Regular priceUnit price / per -
Alter Ego Anti‑Orange Shampoo
SubtitleNeutralizes orange tones and restores cool, silky shineRegular price $30.00Regular priceUnit price / per -
Alter Ego Anti‑Orange Conditioner
SubtitleNeutralizes orange tones and enhances silky shineRegular price $34.00Regular priceUnit price / per -
Alter Ego Silk Oil Beautifying Oil Treatment
SubtitleSilken shine, taming frizz, and lightweight nourishmentRegular price $45.00Regular priceUnit price / per