Our Values

THE MANEPRINT WAY


WE'RE NOT JUST SELLING PRODUCTS, WE'RE CHANGING LIVES

As a woman-owned, Latin-owned e-commerce boutique, we stand for something bigger than just hair care. Every brand we test, every product we vet, and every recommendation we make is guided by our commitment to our clients, the earth, and humanity as a whole. We embrace and lift up every person regardless of ethnicity, sex, sexual orientation, or hair type—because every person is unique, beautiful, and a gift to our planet.

 

EVERYBODY (AND EVERY HAIR TYPE) WELCOME

At MANEPRINT, we believe quality hair care should be available to everyone. We've done the hard work of finding products that work for ALL hair types so you don't have to gamble on what works. Your uniqueness isn't just accepted here—it's our mission.

 

OUR VALUES IN ACTION

We stand for fairness, respect, and integrity in everything we do. From our rigorous product testing to our diverse team, we are dedicated to supporting diversity, equity, and inclusion in meaningful ways. Our sassy attitude comes with substance—we back up our talk with real commitment.


- Diverse Product Curation

We actively seek out and support brands founded by underrepresented entrepreneurs, including BIPOC, women, and LGBTQ+ business owners. Our product selection reflects our commitment to amplifying diverse voices in the beauty industry.


- Inclusive Language & Imagery

From our product descriptions to our marketing materials, we're committed to language and visuals that represent and respect all people. We continuously educate ourselves on inclusive terminology and representation.

 

- Accessible Shopping Experience

We're dedicated to making our website accessible to people of all abilities, following web accessibility guidelines and constantly improving the user experience for everyone.

 

- Internal Practices

Our team reflects the diversity we champion. We maintain equitable hiring practices, fair compensation, and create a workplace culture where every team member feels valued, heard, and empowered to bring their authentic selves to work.

 

EMPOWERING CIVIC ENGAGEMENT

Honey, we support civic engagement and the democratic process by encouraging our employees and community to use their voices. Whether it's providing resources for voter registration or supporting causes that uplift communities, we believe that participation is key to progress—both in how you care for your hair and how you engage with your world.

 

ETHICAL & RESPONSIBLE BUSINESS

We hold ourselves accountable to high ethical standards—ensuring fair wages, responsibly sourced products, and respectful workplace policies. Doing the right thing isn't just good business; it's the foundation of a stronger, more united society. And it looks damn good on you too.

SUSTAINABILITY IS IN OUR ROOTS

Our commitment to the planet runs deep. With every order you place, we're planting trees and removing ocean-bound plastic. We believe that beauty shouldn't come at the earth's expense, which is why we partner with brands that share our values of sustainability, ethical sourcing, and responsible packaging.

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THIS IS A JOURNEY, NOT A DESTINATION

We recognize that creating true equity, inclusion, and sustainability is ongoing work. We're committed to listening, learning, and growing. We welcome feedback from our community and pledge to remain transparent about our progress and challenges.

When you shop with MANEPRINT, you're not just getting great hair products—you're supporting a business that's working to create a more equitable, sustainable world where everyone can feel beautiful, valued, and empowered.

Remember: Life's too short for bad hair products and compromised values. At MANEPRINT, we deliver the best of both right to your door.

Have suggestions on how we can better serve our community? We'd love to hear from you at team@maneprint.com.