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Alter Ego CurEgo Hydraday Whipped Cream
SubtitleHydrates, smooths, and boosts shineRegular price $26.00Regular priceUnit price perSale price $26.00 -
Alter Ego Hasty Too Love Me Curl Definer Fluid
SubtitleDefines curls with memory, volume, and frizz controlRegular price $28.00Regular priceUnit price perSale price $28.00 -
Alter Ego Hasty Too Hi‑T Security Heat Protection Spray
SubtitleHeat protection, tames frizz, and boosts shineRegular price $20.00Regular priceUnit price perSale price $20.00 -
Alter Ego Silk Oil Beautifying Oil Treatment
SubtitleSilken shine, taming frizz, and lightweight nourishmentRegular price $45.00Regular priceUnit price perSale price $45.00 -
Alter Ego Hasty Too All-In-One Leave In Conditioner
SubtitleMulti-benefit spray that smooths, hydrates, and shieldsRegular price $32.00Regular priceUnit price perSale price $32.00 -
Alter Ego Hasty Too VO-LUX-IOUS Hair Spray
SubtitleStrong hold with volume, shine, and humidity defenseRegular price $20.00Regular priceUnit price perSale price $20.00 -
Alter Ego Too Hasty Volume Spray
SubtitleLightweight spray that boosts volume and liftRegular price $29.00Regular priceUnit price perSale price $29.00 -
Alter Ego Silk Oil Conditioner
SubtitleFor detangling, smoothing, and frizz controlRegular price $29.00Regular priceUnit price perSale price $29.00 -
Alter Ego Densifying Shampoo
SubtitleFor fuller, more voluminous hairRegular price $29.00Regular priceUnit price perSale price $29.00 -
Alter Ego Energizing Leave In Treatment
SubtitleInvigorate roots and reduce hair lossRegular price $38.00Regular priceUnit price perSale price $38.00 -
Alter Ego ScalpEgo Calming Shampoo
SubtitleScalp relief, hydrating, balancing, and soothingRegular price $29.00Regular priceUnit price perSale price $29.00 -
Alter Ego CurEgo Volume Mousse
SubtitleAdds lightweight fullness, body, and flexible root liftRegular price $30.00Regular priceUnit price perSale price $30.00 -
Alter Ego CurEgo Filler Plumping Mask
SubtitlePlumps, hydrates, and shinesRegular price $34.00Regular priceUnit price perSale price $34.00 -
Alter Ego Anti‑Orange Shampoo
SubtitleNeutralizes orange tones and restores cool, silky shineRegular price $30.00Regular priceUnit price perSale price $30.00 -
Alter Ego Color Care Shampoo
SubtitleGently cleanses while preserving and brightening colorRegular price $29.00Regular priceUnit price perSale price $29.00 -
Alter Ego Silver Maintain Conditioner
SubtitleNeutralizes brass, hydrates, and prolongs color vibrancyRegular price $34.00Regular priceUnit price perSale price $34.00 -
Alter Ego Silver Maintain Shampoo
SubtitleNeutralizes brassy tones, strengthens & enhances shineRegular price $30.00Regular priceUnit price perSale price $30.00 -
Alter Ego Hasty Too Headged
SubtitleThickens, energizes, and adds textured holdRegular price $27.00Regular priceUnit price perSale price $27.00 -
Alter Ego Curls Amplifier Curl Defining Cream
SubtitleDefines curls, boosts elasticity, hydrates and add shineRegular price $36.00Regular priceUnit price perSale price $36.00 -
Alter Ego Energizing System
SubtitleRevive and strengthen your for healthy, natural growthRegular price $67.00Regular priceUnit price perSale price $67.00










