Alter Ego Silver Maintain Shampoo

• Tone Correction
• Shine
• Color Preservation
• Softness
• Strength

Hair Type: Blonde, bleached, highlighted, white, or gray hair

Concerns: Brassiness · Dullness · Color fading · Weakness

ChromEgo Silver Maintain Shampoo is a purple-toning formula designed for blonde, gray, bleached, or lightened hair. It gently cleanses while neutralizing unwanted yellow and brassy hues. Enriched with violet pigment, Chlorella microalgae, White Lupine protein, and Ukrainian walnut extract, it brightens tone, strengthens hair, and preserves color for up to 5 weeks. Leaves hair silky, manageable, and radiant—without dryness or residue.

• Neutralizes undesirable yellow/brassy tones for up to 5 weeks.
• Enhances shine and clarity of blonde, gray, or white hair.
• Strengthens and nourishes using walnut phytocomplex and protein extracts.
• Controls static and improves styling manageability.
• Anti-pollution shield with Urban Shield technology to maintain color fidelity.

• Apply to wet hair and scalp.
• Massage into a rich lather and leave on for a few minutes before rinsing.
• Use every 5th–6th wash depending on tone maintenance needs.

Aqua (Water), Ammonium Lauryl Sulfate, Sodium Myreth Sulfate, Sodium Cocoamphoacetate, Cocamidopropyl Betaine, Sodium Chloride,\nParfum (Fragrance), Hydrolyzed Walnut Extract, Lactic Acid, Sodium Benzoate, Acid Violet 43, Guar Hydroxypropyltrimonium Chloride, Citric\nAcid, Sodium Hydroxide, Propanediol, Tartaric Acid, Gluconic Acid, Potassium Sorbate, Chlorella Vulgaris/Lupinus Albus Protein Ferment,\nBenzyl Alcohol.

• Creamy purple texture ideal for toning blondes and grays.
• Delivers anti-static control and enhanced styling hold.
• Vegan-friendly, sulfate-free, silicone-free, paraben-free.
• Maintains vibrancy with water- and time-saving rinse tech.