Alter Ego Anti‑Orange Shampoo

• Tone Correction
• Color Brilliance
• Softness
• Manageability

Hair Type: Brown, colored, lightened, or highlighted hair (tones 3–6)

Concerns: Orange or brassy undertones · Dullness · Dryness · Color fading

This targeted shampoo is formulated for brown, colored, or lightened hair (tone levels 3–6). Infused with blue violet pigment, it neutralizes unwanted orange tones and warm copper hues while gently cleansing and preserving brightness. The formula—enriched with Veneto walnut phytocomplex, grape skin, apple, lemon extracts, and wheat bran—delivers antioxidant nourishment to strengthen strands and protect color. Leaves hair clean, soft, and beautifully balanced.

• Neutralizes orange and brassy tones, delivering a cool brown result.
• Cleanses gently while preserving color vibrancy and shine.
• Leaves hair silky, soft, and easy to comb.
• Strengthens and protects fiber with antioxidant-rich botanical extracts.

• Apply to wet hair and scalp.
• Massage and leave on for a few minutes to intensify toning, then rinse thoroughly.
• Repeat per need.
• Always wear gloves.

Aqua (Water), Ammonium Lauryl Sulfate, Sodium Myreth Sulfate, Sodium Cocoamphoacetate, Parfum (Fragrance), Lactic Acid, Sodium\nBenzoate, Guar Hydroxypropyltrimonium Chloride, Acid Violet 43, Propanediol, Citric Acid, Hexyl Cinnamal, Tartaric Acid, Phenoxyethanol, CI\n42090 (FD&C BLUE 1), Gluconic Acid, Sodium Chloride, Sodium Hydroxide, Ethylhexylglycerin, Hydrolyzed Walnut Extract, Pyrus Malus Fruit\nExtract (Pyrus Malus (Apple) Fruit Extract), Citrus Limon Fruit Extract (Citrus Limon (Lemon) Fruit Extract), Triticum Vulgare Bran Extract\n(Triticum Vulgare (Wheat) Bran Extract), Vitis Vinifera (Grape) Skin Extract, Potassium Sorbate.

• Rich, blue-toned shampoo is ideal for eliminating warm hues
• Vegan-friendly, sulfate- and paraben-free formula
• Time-efficient rinse formula
• Anti-static and color-boosting formula, suitable for regular use