Collection: Alter Ego

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Alter Ego Passion Color Mask – Fucsia Bubble
SubtitleRefresh vibrant pink tones while nourishing hairRegular price $38.00Regular priceUnit price / per -
Alter Ego Passion Color Mask – Electric Blue
SubtitleIntense blue pigment refreshes and revives vibrancyRegular price $38.00Regular priceUnit price / per -
Alter Ego Passion Color Mask – Copper Sunset
SubtitleBrightens copper tones with nourishment and shineRegular price $38.00Regular priceUnit price / per -
Alter Ego Passion Color Mask – Cherry Berry
SubtitleRevives red tones, boosts shine, and deeply nourishesRegular price $38.00Regular priceUnit price / per -
Alter Ego Passion Color Mask – Spicy Chocolate
SubtitleRevives rich brown tones with shine and nourishmentRegular price $38.00Regular priceUnit price / per -
Alter Ego Anti‑Orange Conditioner
SubtitleNeutralizes orange tones and enhances silky shineRegular price $34.00Regular priceUnit price / per -
Alter Ego Anti‑Orange Shampoo
SubtitleNeutralizes orange tones and restores cool, silky shineRegular price $30.00Regular priceUnit price / per -
Alter Ego Silver Maintain Mousse
SubtitleNo hold anti-yellowing leave in mousseRegular price $26.00Regular priceUnit price / per -
Alter Ego Color Care Conditioner
SubtitleSmooths, nourishes, and locks in color vibrancyRegular price $30.00Regular priceUnit price / per -
Alter Ego Color Care Shampoo
SubtitleGently cleanses while preserving and brightening colorRegular price $29.00Regular priceUnit price / per -
Alter Ego Silver Maintain Conditioner
SubtitleNeutralizes brass, hydrates, and prolongs color vibrancyRegular price $34.00Regular priceUnit price / per -
Alter Ego Silver Maintain Shampoo
SubtitleNeutralizes brassy tones, strengthens & enhances shineRegular price $30.00Regular priceUnit price / per -
Alter Ego She Wonder Restorative Shampoo
SubtitleCleanses, hydrates, smooths, and fortifies hairRegular price $29.00Regular priceUnit price / per -
Alter Ego She Wonder Instant Shaping Mask
SubtitleShapes, hydrates for long-lasting style controlRegular price $37.50Regular priceUnit price / per -
Alter Ego Hasty Too Love Me Curl Definer Fluid
SubtitleDefines curls with memory, volume, and frizz controlRegular price $28.00Regular priceUnit price / per -
Alter Ego Hydraday Frequent Use Conditioner
SubtitleUltralight hydration and softness for frequent washingRegular price $30.00Regular priceUnit price / per -
Alter Ego Hasty Too Hi‑T Security Heat Protection Spray
SubtitleHeat protection, tames frizz, and boosts shineRegular price $20.00Regular priceUnit price / per -
Alter Ego Silk Oil Beautifying Oil Treatment
SubtitleSilken shine, taming frizz, and lightweight nourishmentRegular price $45.00Regular priceUnit price / per -
Alter Ego Curls Amplifier Curl Defining Cream
SubtitleDefines curls, boosts elasticity, hydrates and add shineRegular price $36.00Regular priceUnit price / per