Alter Ego CurEgo Volume Shampoo

• Volume
• Lift
• Strength
• Bounce
• Lightweight shine

Hair Type: Fine, thin, limp, or toneless hair

Concerns: Lack of volume · Weakness · Flat roots · Breakage

CureEgo Volume Shampoo is designed for fine, flat, or weakened hair that lacks body. Its ultra-light, silicone-free formula gently cleanses while lifting hair at the roots and enhancing fullness throughout the lengths. Powered by fermented rice water (rich in amino acids, proteins, and antioxidants), bamboo stem extract, cotton seed oil, and phyto-keratin from Rosa Chinensis, this volumizing shampoo strengthens the fiber, improves manageability, and restores natural bounce without heaviness. UV and pollution protection via Urban Shield technology helps preserve color and vitality.

• Boosts volume and lift from roots to ends with no residue.
• Strengthens fragile, fine hair via bamboo extract and cotton oil.
• Deeply nourishes while preserving shine and softness.
• Protects hair from environmental stressors with Urban Shield tech.

• Apply to wet scalp and hair.
• Massage gently into a lather and leave on for a few minutes before rinsing.
• Repeat if needed.

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Parfum (Fragrance), Lauryl/Myristyl Polyricinoleate, Sodium Benzoate, Phenoxyethanol, Sodium Gluconate, Potassium Sorbate, Polyquaternium-10, Myristyl Lactate, Citric Acid, Hydrolyzed rice protein, Glycerin, Benzyl Alcohol, Oryza Sativa (Rice) Extract, Saccharomyces ferment lysate filtrate, Rosa Chinensis Callus Lysate.

• Ultra-light, silicone-free formula
• Color-safe with anti-pollution protection
• Vegan-friendly and cruelty-free
• Ideal for daily or frequent use without buildup