Kavella Purple Shampoo

Hair Type: All
Hair Texture: All

Hair Color: Silver, Grey, or Blonde

This color-depositing shampoo gently cleanses while canceling out yellow hair tones in grey, silver, or blonde hair. Formulated for hydration and maximum color retention.

Pro Tip:
Why Purple? Purple is the opposite of yellow on the color wheel. The tones used in our Purple Shampoo are meant to fight brassy yellow tones in the hair. Purple Shampoo can also be used to maintain fashion purple dyes.

• Organic Aloe Vera Extract: As with most of our products, Aloe is the first ingredient in this product.
• It contains enzymes which repairs dead skin cells on the scalp. Aloe vera has a chemical make-up similar to that of keratin, rejuvenating the hair, giving it more elasticity and preventing breakage.
• Hydrolyzed Jojoba Esters: Naturally increased dye uptake and promotes color retention.
• Assists with hydration and detangling. Silicone alternative.
• Hydrolyzed Jojoba Protein: Effective plant-based protein for repairing and conditioning damaged hair.
• Helps hair retain moisture and adds shine.
  
• Sucrose Cocoate: Natural, PEG-free moisturizer derived from coconuts. Helps to make shampoo foam denser so that targeted application is easier (such as when roots need to be toned longer than ends). Simply add more water and lather further to disperse shampoo throughout hair.

Lather and leave on for 1-5 minutes depending on desired intensity.

Pro Tip:
For very dry or damaged hair, you can mix a little bit of any Conditioner or a Mask into the shampoo in your palm before applying the shampoo. This allows you to customize your toning shampoo to your preferred level of conditioning!

Aloe Barbadensis Leaf Extract*, Sodium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin*, Sucrose Cocoate, Leuconostoc/Radish Root Ferment Filtrate, Glycol Distearate, Hydrolyzed Jojoba Protein, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Jojoba Esters, Potassium Sorbate, Acid Violet 43 CI 60730, Prunus Armeniaca L. (Apricot Kernel) Essential Oil, Vanilla Planifolia Fruit Extract*, Citric Acid, Acid Red 33 CI 17200, Dipteryx Odorata (Tonka Bean) Absolute*, Citrus Grandis (Grapefruit) Peel Oil* *organic