Amika Big Hit Volumizing Shampoo

• Volume
• Plumping
• Hydrating

Hair Type: Fine to medium hair

Hair Texture: Straight, Wavy, Curly (Type 1-3a)

Big Hit Volumizing Shampoo by Amika is your new go-to for sky-high volume without the compromise. Replacing the 3D Volume and Thickening Shampoo, this formula is packed with caffeine to energize limp hair and promote sebum elimination, while glycerin adds and retains moisture for bouncy, full-bodied strands. Formulated with their signature sea buckthorn, rich in vitamin C, A, omega 7, and antioxidants, nourishes your hair and scalp, making this shampoo a true holy grail.

Big Hit delivers an instant, all-day volume boost without drying or weighing your hair down. Experience volume that deserves an encore with every wash!

• Volume that packs a performance: clinically proven for 2.3x more volume**
• Iconic volume: infused with caffeine to energize flat strands + send limp hair home.
• Soft, touchable strands
• Boosts volume without compromising on (weightless!)
• Hydration thanks to moisturizing glycerin.

• Wet hair and massage from roots to ends.
• Rinse thoroughly and follow with Big Hit Volumizing Conditioner.

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

Maneprint is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because ingredients are subject to change, we cannot guarantee that these lists are complete, up-to-date, and/or error-free. For an accurate listing of ingredients in each product, please refer to your product packaging.

Claims: Cruelty free, Color Safe, No parabens, sulfates, or mineral oil

Key Ingredients:

Caffeine: helps energize limp hair + promotes sebum elimination.​
glycerin: adds + retains moisture into strands.​
sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

Is Big Hit Shampoo + Conditioner replacing 3d Shampoo + Conditioner?​

Yes, Big Hit Shampoo + Conditioner is your NEW volumizing essential! fear not, friend, because this clinically proven formula adds 2.3x more volume* to your strands while adding lightweight moisture for volume without compromise. big hit is formulated with caffeine to help energize strands while volumizing polymers help to lift roots for visibly fuller-looking hair. ​

I liked 3D because of the thickening benefits. does big hit also have thickening benefits?​

NEW Big Hit Shampoo + Conditioner adds volume, body + bounce. it’s formulated with volumizing polymers which help to lift roots for visibly fuller-looking hair with a smooth feel. ​

What’s the difference between 3D + NEW Big Hit Shampoo + Conditioner?​

While 3d has volumizing + thickening benefits, Big Hit Shampoo + Conditioner adds lightweight moisture + is clinically proven to add 2.3x more volume* to hair with volume-enhancing ingredients. like 3D, the formula is color safe + ideal for fine to medium hair (1-3a). ​

Is Big Hit Shampoo + Conditioner color-safe?

Yes, Big Hit Shampoo + Conditioner is suitable for color-treated hair.

What hair type is Big Hit Shampoo + Conditioner best for?

Big Hit Shampoo + Conditioner is best suited for fine-medium hair types 1-3C.


Does the volume collection have heat protection?
Rising star volumizing finishing spray, Brooklyn Bombshell Blowout Spray + Plus Size Perfect Body Mousse all protect against heat damage up to 450° F.