Alter Ego Hydraday Frequent Use Shampoo

• Hydration
• Strength
• Shine
• Elasticity · Softness

Hair Type: All hair types, especially medium to coarse strands or daily-washed hair

Concerns: Dryness from frequent shampooing · Damage · Dullness · Elasticity loss

Hydraday Shampoo is a mild, ultra-gentle cleanser created for frequent or daily use. It preserves the hair’s hydrolipidic barrier while restoring moisture, shine, and vitality. The formula features fermented rice water, rich in amino acids, proteins, and antioxidants, paired with grapevine essence to hydrate, strengthen, and reduce breakage—leaving hair soft, elastic, and healthy-looking. It’s ideal for all hair types.

• Preserves natural moisture and prevents dehydration even with daily washings.
• Gently cleanses without stripping essential oils or causing dryness.
• Restores shine, softness, and vitality.
• Strengthens hair fiber and helps prevent breakage.

• Apply to wet scalp and hair.
• Massage gently, leave on for a few minutes to work in active ingredients, then rinse.
• Repeat if needed.

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Erythritol, Lactic Acid, Polysorbate 20, Parfum (Fragrance), Sodium\nBenzoate, Sodium Gluconate, Sodium Hydroxide, Propanediol, Guar Hydroxypropyltrimonium Chloride, Hexyl Cinnamal, Citric Acid, Geraniol,\nLinalool, Hydroxycitronellal, Tartaric Acid, Oryza Sativa (Rice) Extract, Gluconic Acid, Saccharomyces ferment lysate filtrate, Sodium Chloride,\nPotassium Sorbate, Vitis vinifera seed oil (Vitis vinifera (grape) seed oil), Glycerin, Sorbitol, Lecithin, Xanthan Gum.

• Extremely gentle daily shampoo that maintains hair’s lipid balance
• Vegan, sulfate-free, silicone-free, paraben-free
• Suitable for both women and men alike