Alcove Violet Shampoo

• Tone brass
• Color protection
• Shine
• Moisture
• Softness

Hair Type: Lightened, blonde, silver, or highlighted hair

Concerns: Brassiness · Dullness · Fading cool tones

Alcove Violet Shampoo is a toning cleanser designed to enhance cool tones in blonde, silver, or lightened hair. Formulated with violet pigments, it gently removes unwanted yellow and brassy hues while cleansing the hair without drying it out. Enriched with Alcove’s protective Eco-Certified Active Ingredients, it helps preserve hair health, shine, and softness throughout the toning process. Whether you’re naturally blonde, silver, or highlighted, this shampoo keeps your color bright, fresh, and salon-cool between treatments.

• Neutralizes brassiness in blonde, silver, or bleached hair.
• Enhances cool tones for a cleaner, brighter look.
• Gently cleanses without stripping moisture.
• Helps maintain color vibrancy and softness.
• Ideal for regular use between salon visits.

• Apply to wet hair and lather evenly.
• Leave on for 3–5 minutes, depending on desired tone intensity.
• Rinse thoroughly.
• Use 1–2 times per week or as needed. Follow with a hydrating conditioner or mask.

Claims: No animal testing, Color safe, Gluten-free, Paraben-free, Sulfate & Salt-free, Vegan.​